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Holiday Shopping Edition

Found LA is our FREE, annual citywide event that showcases culturally dynamic neighborhoods through the eyes of residents, public figures, and renowned artists, who volunteer to share their unique perspectives and passion for their neighborhood. Found LA is open to anyone who wants to organize a tour of their neighborhood, and anyone who wants to learn more about the vast expanse that is Los Angeles.


Each year, generally on the third weekend in October,  the program explores a different theme, introducing Angelenos to their city -- L.A. River, Great Streets, Cultural Treasures of the Promise Zone -- highlighting the people, events, and places that make the heart of L.A. so culturally dynamic. As part of Found LA, culture seekers explore historic boulevards, sample delicious foods in unknown corridors, and hear little-known stories, among many other adventures in communities all around the city. 

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Found LA:  Holiday Shopping Edition  

December 5, 2020 at 11 am

December 6, 2020 at 4 pm

Virtual via Zoom





Some of you may be missing Found LA this year.  Well, we’ve got some great news for you. 2020’s virtual edition will showcase local legacy businesses as part of a Healing Holiday Marketplace.  


You will have the same opportunities to explore some of  L.A.’s neighborhoods but through an online platform that will allow you to explore neighborhood destinations and the unique offerings to be found there. This focus is designed for our times, recognizing the particularly challenging impacts of the global pandemic on community-based retailers.  We wanted to counter some of these difficulties, which on top of gentrification activity, have made it hard for small businesses to survive. There is a special emphasis on Black Businesses and, three of our legacy neighborhoods:


  • Explore Leimert Park businesses that reflect the richness of Black heritage

  • Discover hidden gems in MacArthur Park and connect to the immigrant experience

  • Uncover small retailers in Expo Park that tell the real story of this historic neighborhood


Saturday, December 5 at 11:00AM PT

Kutula - Head Wraps with Bo Anualoha

Simply Wholesome - Power of Eucalyptus with Mia Kimiko

Cultural Interiors - Sound Bowl Meditation with Sacred Sounds by Devon

Sunday, December 6 at 4:00PM PT

Crenshaw Yoga and Dance - Yoga with Diana Yan

Hot & Cool Cafe - Power of Tea with Tony Jolly

Sika - Healing With Incense with Milan Wilkinson

Black-Owned Business Directory

Expo Park

by Reaghan Murphy
Expo Park: Then & Now
by Dan Lamere

Leimert Park

Coffee & Community
by Jordan Gonzales
Preserving the Legacy
by Molly Creighton

MacArthur Park

The Heart and Soul of L.A.
by Margaret Muñoz
The Triumphs and Tribulations of Street Food Vendors
by Callie Corcoran