Julie Du Brow / 310-922-1301 cell
2nd Annual Found L.A.: Festival of Neighborhoods on Sun., Oct. 21st – Secret Sites Shared Through Tours Across L.A.’s Neighborhoods by Local Guides
Councilwoman Jan Perry Starts Day of Free Citywide Tours in Culturally Dynamic Neighborhoods
On Sunday, October 21, 2012, the non-profit L.A. Commons (www.lacommons.org)—with the mission to connect people across Los Angeles’ vast metropolis through the artistic, social and cultural projects that celebrate the unique stories of L.A.’s neighborhoods—will host the 2nd annual Found L.A: Festival of Neighborhoods. Found L.A. is a FREE, citywide event that will showcase culturally dynamic neighborhoods through the FREE tours (varying times between 9:00am and 5:00pm) provided by residents, public figures and renowned artists, who volunteer to share their unique perspective and passion for their neighborhood.
Councilwoman Jan Perry will launch the day with a 9:00am tour along the celebrated South Central Avenue, which in its heyday was the center of the west coast jazz scene, a 1940’s black Hollywood haven, and the center of NAACP conventions and other African American social movements of the time.
Participants on the tours will see the inside of sacred spaces, taste a traditional dish they’ve only heard about, or hear neighborhood histories reserved for those “in the know.” Participants may sign up for more than one tour.
Current confirmed FOUND L.A. tours:
Byzantine Latino Quarter
Frogtown (Elysian Valley)
North Hollywood (aka NoHo)
South Central Avenue
South L.A. Southern California Library
Watts House Project
Additional neighborhoods pending confirmation include: LA River, Echo Park, Little Tokyo, Compton (Richland Farms), East Los Angeles, and Historic Filipinotown.
Found L.A.’s 2011 launch featured tours by Councilman Eric Garcetti, musicians, artists, and those across the spectrum of Los Angeles – all simply passionate about the richness of their particular neighborhood. Several guides have now become part of LA Commons’ more formalized, ongoing Docent program.
These tours last year garnered the anticipated enthusiastic reaction:
Liane, Tour Guide, Little Tehran: “The experience was really fun! I …was especially thrilled to share my ‘take’ on the culture, questions, observations, as well as the merchants I’ve been getting to know over the years with a ‘new audience.’ I loved linking the Persian culture with the layers of Westwood from …the 20’s to the present. I also pointed out the “neutral” and transient nature of this crossroads, and the value of the various ethnic and religious cultures really dialoguing with one another.”
Mike, Tour attendee, Koreatown: ““It was a unique and refreshing experience because of all the things LA offers, walking and getting to know strangers is not especially common. It was great having that sense of community by connecting with a group of people who wouldn’t normally get together on a Saturday morning and share the experience of discovering Koreatown while eating delicious food along the way.”
Found L.A. is open to anyone who wants to organize a tour of their neighborhood, and anyone who wants to learn more about the vast expanse that is Los Angeles. It is a keystone event in raising awareness of L.A. Commons’ goals.
All tours are open and free to the public; people may sign up for multiple tours. For more information about each tour and to sign up: contact Maya Thomas, Cultural Development Manager at firstname.lastname@example.org. To get more information and sign up for tours, “Like” our page on Facebook or visit our website, www.lacommons.org.
Found L.A. is supported by the California Arts Council, The Boeing Company and The California Endowment.
WHEN: Sunday, October 21, 2012, various times between 9am – 5pm
WHERE: Tours are neighborhood specific.
COST: The tours are free of cost, but RSVP is required for the tours